Innovation vs. Marketing in Real Estate

I recently ran across this article on Forbes.com

As a real estate professional I am constantly balancing my innovative ideas with marketing and how my branding and marketing can go hand in hand. Having a marketing background it is easy for me to go over the top with my marketing ideas. However, recently I was told one of my “awesome” ideas was not as easy to produce or as cost effective as I had anticipated (aka hoped!). Does that mean I’m not going to do it for my client? No, in fact it drives me even more to make it happen because I truly believe in the power of innovative marketing. To successfully represent your client these days it takes much more than just general real estate contract knowledge. Oh how the times have changed since I was first licensed 12 years ago! 

I’ve thought about the skill set that I use daily for my clients and it looks something like this:

This is very generic and definitely just a snapshot of my business. This varies greatly depending on the specific client and transaction needs. Working with Buyers always requires much more local market knowledge and negotiation skills than marketing and innovation. Listing more unique properties requires much more marketing and innovation. Your property is unique, the marketing should be equally so!

Here is what I recommend when considering hiring a real estate agent. Ask them what they do that is innovative. How will they market your property to SELL it? How do they utilize social media? Ask for specific examples of unique marketing they use. Ask for the most difficult contract they have dealt with recently and how they overcame the issues. Often times it takes innovation to hold a deal together! Ask about their last deal that fell apart. You can always learn a lot about a person from their failures and what they learned from them. How do they plan on dealing with potential appraisal issues? (Yes, there are still appraisal issues. Anybody that tells you otherwise is a liar) 

This quote is from the Forbes article and 100% sums up my philosophy…

“What can I do today to provide my clients with a greater advantage or benefit, to get them closer to the ultimate result they desire?”

Once you have interviewed everybody else, give me a call and let me show you the true power of marketing and innovation! There is a difference, it is tangible and solid!

Kelly Maves 970.589.7775

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